Project Overview
Create a fantasy mini game for the premiere league season embedded into a mobile web application. where users can choose their own custom side by analysing previous data & stats. Enabling users to use data-driven decisions to build their optimal team.
Data Sports – Mobile Application
My role
UI/UX Designer, Research, Analysis, Wireframes, Prototypes. Tools used: Figma.
The Problem
Fantasy football users are unable to assemble high-performing squads due to lack of football knowledge, leading users to choose players out of favouritism and popularity, which often backfires leaving their team low in the league ranks, leading them to abandon the game altogether.
Solution / Project Summary
To create a fantasy premiere league mobile web app where users can choose their own custom side by analysing previous data & stats. Enabling users to use data-driven decisions to build their optimal high performing team.
Design process
Understanding The User
In order to understand users, find out the needs and frustrations & identify themes of football fans who play fantasy football, I conducted open-ended interviews to gain meaningful feedback on what features they enjoyed, disliked and what shaped their decisions when selecting players to add to their squad.
Data & Insights
Data insights were used to clarify and support ideas showing what key stats are essential when choosing players to build top performing squads.
Paper Wireframes
Paper wireframes were used to rapidly map and plan the digital screens, enabling me to incorporate and rearrange key features in a very short time.
Design System
Final High Fidelity Screens
Due to time constraints, I streamlined the design process and jumped straight into high fidelity wire-framing, then moved to prototyping and testing. This approach enabled me to quickly develop the final screens based on requirements and research findings, greatly satisfying all stakeholders.
Prototype Video
Takeaways
This was a challenging project which I enjoyed creating. I understand the importance of market needs and stakeholder demands in creating successful products. And although I would have liked to explore a wider range of design practices, real-world situations require flexibility and adaptability. I enjoyed the challenge of adapting my usual design process to meet user expectations and helping the business succeed by creating a great data-driven product, meeting project requirements which satisfies all stakeholders.