RadicalX

Project Overview

RadicalX interviewing web app is a product that enables candidates and admin staff in the recruiting process better transparency, reduced pressure and better communication. With current one-way interviewing apps, candidates can feel intimidated, isolated and abandoned by the lack of feedback. Hiring staff feel overwhelmed with applications, leaving them unable to respond. The web app aims to fix the problem by using AI to automatically score candidates based on their suitability to advertised job criteria, matching the best candidates and sending automatic feedback, so unsuccessful applicants can make improvements.

The Problem

RadicalX recruiters are overwhelmed by internship applicants and struggling to complete the screening process, for large number of applicants, as well as candidates feeling abandoned after an isolated interview process.

Solution / Project Summary

Automating the recruitment process. Creating a one-way interviewing web application that enables applicants to complete interviews from any location, by responding to a list of pre-determined questions. This will automatically score and create feedback for candidates and admin staff.

Design process

Understanding The User

To start the design process, we wanted to gain an empathetic understanding of the problem that we needed to solve. Focusing on identifying who the users are, and what their needs and motivations were, we used the following methods to research and understand the needs of those involved on both ends of one-way interviewing;

• Secondary research 

• User interviews & Surveys

• Personas & User stories

User Research: Pain points

• Users wanted to easily share applications, so all shareholders and hiring teams are on the same page.
• Users wanted to give automated feedback to update candidates on what their shortcomings were.
• Users wanted to create and edit a central page about a role so they could manage and review applicants better.​

• Users applying wanted to showcase skills and qualifications as well as be able to check if they are a right cultural fit for a company.
• Users applying needed the ability to practise interviews before the real assessment.
• Users applying wanted feedback from interviews so they could improve on weaknesses moving forward.

Affinity Mapping

Using affinity mapping to analyse our findings, we collected notes from our research and clustered them into groups sharing similar themes. We wanted to identify key behaviours, needs, frustrations and interesting quotes of both the admin and candidates in the one-way interviewing process. This helped us identify key common relationships between individual experiences.

Personas

Using results gathered from user interviews enabled us to understand pain points and create personas focused on whom the typical user. This enabled us to stay on track during the design process addressing the needs and goals of users. We were able to solve their problems by painting a clear picture of what the user needs and must be addressed whilst considering their frustrations.

Admin Persona

Candidate Persona

User Flows

After we identified and understood the users’ pain points, needs and goals. Building user flows showed us potential paths through the product and helped us visualise potential obstacles and the effectiveness of our potential structure. We planned our flows and tweaked and removed unnecessary steps to provide quick and effective solutions to remove problem areas.

Candidate User Flow

Architecture and Wireframing

An architecture map and paper wireframes were used to brainstorm and build on ideas. This enabled the team to visualise the architecture hierarchy of the Web app, saving time by enabling the team to structure our design before building. Then create multiple screens for each page and choose the essential features needed to be incorporated into layouts and final wireframes

Information Architecture Chart

Paper Wireframes

Paper wireframes were used to rapidly explore multiple different design variations. We were able to explore different features and come together to iterate on which essential features need to be incorporated into higher fidelity screens to provide a better experience.

Mid Fidelity Wireframes

Moving from paper to digital wireframes, we were able to model the architecture and hierarchy of the application to create a closer feel to a real product and enable us to continue iterations.

We were able to understand how we can improve the user experience by experimenting and reorganising features, without spending too much time on a polished product interface, by not using colours, real illustrations and photos, which could have distracted us from identifying the need for key user elements.

UI Kit

High Fidelity Screens

​Continuing iterations, we were able to build and fully design our high-fidelity screen which closely matched our final product.

Candidate Screens

Admin Screens

Usability Study Changes

Based on the insights from the usability study, we made changes to improve the app by adding a re-record button to the review page. At this stage, users felt that they wouldn’t be able to change their answers even if they had attempts to spare due to past experiences. Adding the re-record button on the review page helped them feel less anxious and optimistic about the amount of chances they h to redo submissions.

Prototype Video